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Change your prices

business by Admin 4 min read 1 file

Raise or restructure prices without a churn spike — grandfather existing customers, announce with notice, and measure the right number afterwards. Use when changing pricing, adding a tier, or considering an increase.

---
name: change-your-prices
category: business
description: >-
  Raise or restructure prices without a churn spike — grandfather existing
  customers, announce with notice, and measure the right number afterwards. Use
  when changing pricing, adding a tier, or considering an increase.
---

# Change Your Prices

Most pricing damage is not the number. It is the change being sprung on people,
applied retroactively, or communicated in a way that reads as extraction.

The mechanics below let you charge more without the churn that usually
accompanies it.

## Decide what problem you are solving

Different problems have different fixes, and using the wrong one is common:

| Problem | Usually not a price increase |
|---|---|
| Revenue too low per customer | Maybe — or better packaging |
| Cheap customers cost the most support | A usage floor or a higher entry tier |
| Enterprise buyers ask for features you lack | A new tier, not a raise on everyone |
| Costs rose | Raise, and say so plainly |
| Underpriced versus value delivered | Raise — this is the honest case |

If you cannot name which one, you are not ready.

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